The Atlanta Beltline has emerged as one of the city's most enjoyable landmarks. The former railroad line turned multi-use trail is decorated with some of Atlanta's finest shopping, retail, parks, street art, and living options in the urban corridor. Just off the Beltline sits Inman Quarter, a Class-A apartment community that boasts modern studio, one, and two bedroom apartments in one of the city's most walkable neighborhoods, Inman Park.
Due to struggling occupancy and need for an increase in traffic, Inman Quarter hired Street Digital Media to manage the property's Search Engine Marketing campaign. After inhering the Google Ads account from another prominent multifamily digital marketing agency, SDM was able to significantly improve SEM performance, website engagement, and lead volume in the first month of management. Below shows a before and after comparison of Street Digital Media's Search Engine Management performance vs. the previous digital agency.
SDM improved all of the main KPIs for Search Engine Marketing Performance in the first month of the campaign for Inman Quarter.
Street Digital Media's foundation in multifamily property management has allowed our team to proactively manage the Search Engine Marketing campaign for Inman Quarter to achieve its occupancy goals. Our consistent communication with the onsite management team has allowed us to ensure the property's ad headlines, price extensions, and targeting parameters are in line with the latest the property has to offer. This approach has allowed the Google Ads campaign to significantly improve and direct more qualified traffic to the asset and many others throughout the country. For more information on how you can improve your communities' digital marketing performance, please email dk@streetdigitalmedia.com.