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SDM Launches Marketing Strategy For Novel Montford Park, Increasing Agency's Presence In Carolinas

Street Digital Media has been hired as the new agency behind Novel Montford Park's digital marketing strategy. The Atlanta-based media agency recently launched its multi-faceted strategy to help increase brand awareness and lead generation in the immediate market. Novel Montford Park is a Class-A, 337-unit lease up located in Charlotte's coveted Montford Park. The six-story structure offers brand new studio, one, and two bedroom apartments just south of the city. The Crescent Communities development differentiates itself with authentic mid-century interior design blended with a modern, eclectic vibe.

The Charlotte market has seen an abundance of multifamily growth over the past few years. Street Digital Media has been hired to run the Search Engine Marketing, Display, and Social Media strategy to drive brand awareness and lead generation on behalf of Carter Haston, the property's new management company. With Street Digital Media's unique background in multifamily property management, Novel Montford Park will be more enabled to focus on its multifamily key performance indicators and apply them to its digital marketing strategy. Together, SDM and Carter Haston have created a partnership fixated on blending digital marketing performance with onsite rent growth and leasing success.



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