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Google Suspends Local Reviews During COVID-19 Pandemic

Reputation management has been a hot button for multifamily marketing teams and owners for the past several years. Countless vendors and platforms offer a variety of different approaches and solutions in how to address resident praises (read "complaints") along with how to increase positive reviews and ratings. As the industry continues to shift towards more robust online or virtual leasing offerings, one thing that marketers and owners don't have to worry about for the time being is Google My Business reviews. Given the circumstances, Google has suspended "reviews, new replies, and new Q&A...during this time."

While property managers and owners will be busy tackling rent payments in the weeks and potentially months to come, Google will not be entertaining new reviews for the foreseeable future. Surely, this will give property managers and leasing teams a moment of relaxation during uncertain times. With this in mind, it's worth addressing with your reputation management providers in how they can still service your account with Google not accepting reviews at this time.


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