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Crescent Communities Partners With Street Digital Media On New Charlotte Lease Up

Crescent Communities, a nationally recognized, market-leading real estate developer based in Charlotte, NC, has partnered with Street Digital Media on its newest lease up, Novel LoSo Station. As part of the newest destination in the coveted South End Charlotte market, Crescent's newest multifamily development is situated within a 15-acre multi-use development. The master development will feature creative office space, best in class retail and dining, a boutique hotel, outdoor public entertainment, and green spaces. Street Digital has been hired as the community's marketing agency, which is spearheading the digital strategy to drive prospective renters to the community during pre-leasing and lease up of the brand new development.

Novel LoSo Station recently began its pre-leasing efforts as the community is scheduled to deliver its first wave of its 344 brand new apartment homes in August 2021. Street Digital Media launched the community's digital marketing and lease up strategy earlier this month as hard hat tours are now underway. The community features a gorgeous rooftop terrace, full-service coffee bar and co-working club area, state-of-the-art fitness center, saltwater pool, fully amenitized club and game room, and provides direct access to the Light Rail Station. Within each studio, one, two, and three bedroom home, residents will enjoy Samsung French Door Refrigerators, waterfall quartz counters, rain showerheads, spacious walk-in closets with built-in shelves, and keyless entry.

Unique to Novel LoSo Station is its partnership with Land of a Thousand Hills Coffee + Social. Novel residents will enjoy immediate access to freshly brewed coffee and spectacular co-working space steps outside their front door while supporting a network of Rwanda coffee farming communities. The partnership will help provide farmers with living wages, education, healthcare, and clean water in Rwanda. To learn more about Novel LoSo Station, visit



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