On March 8th, Street Digital Media launched the brand new Search Engine Marketing campaign for Noca Blu, a modern, boutique apartment building in Chicago's coveted Logan Square. In the first 30 days of performance, Street Digital led to immediate increases in traffic and engagement for the luxury community:
- 11.7% increase in new prospects
- 69% improvement in bounce rate
- 84.7% increase in pages/session
- 2.94x average session duration
Since the launch, SDM has accounted for 92.86% of all prospective renter phone calls and 69.8% of all website leads. The increase in lead generation and local keyword strategy has led to Noca Blu dominating the local Logan Square market for apartment searches. For those looking for an apartment in the coveted Chicago neighborhood, Noca Blu's Google Ads are showing for 67% of the possible impressions in the market. This puts the property as the most frequently shown community online, even higher than multifamily's dominant ILS, Apartments.com, whose PPC campaign shows for 46.68% of impressions by comparison. Street Digital's strategy has enabled Noca Blu to gain the highest presence in the market, increase the quality of traffic engagement on its property website, and increase its overall lead volume to attain its leasing and occupancy goals.