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1818 Park, Hollywood's Newest High Rise, Begins Pre-Leasing With Street Digital Media

South Florida's residential boom over the past year has made its way to Hollywood, FL. In the heart of downtown's Young Circle sits 1818 Park, the city's newest high rise apartment building, offering studio, one, two, and three bedroom apartments for rent along with short-term suite rentals. Castle Residential has partnered with Street Digital Media to conduct the tower's pre-leasing digital marketing strategy.


1818 Park offers stunning floor plans complete with floor-to-ceiling windows, waterfall Quartz kitchen islands, contemporary kitchen cabinetry, and expansive views of Hollywood Beach. In addition to the high-rise's conventional apartments for rent, 1818 offers South Florida residents a short-term rental option of its hotel-like suites. Each of these floor plans comes complete with a kitchenette, murphy bed, and smaller square footage for those looking for a more flexible rental lifestyle. The floor plan concept is a reflection of the emerging lifestyle trend that values minimalism, flexibility, and the ability to work from anywhere. Those who have adopted this way of living are often referred to as "digital nomads," given that they work white-collar jobs, but can work from anywhere. The lifestyle has seen huge increases in popularity with many working remotely during the past year's lockdowns, which 1818 Park looks to capitalize on.


In addition to its two rental options, it seems as though all good things come in two's at 1818 Park. The brand new luxury tower offers two resort-style pools, two state-of-the-art fitness centers, and two outdoor kitchen-areas, all of which overlook the South Florida coast. Street Digital Media launched the high rise's digital marketing strategy earlier this month as pre-leasing began. As a Google Preferred Marketing Agency, SDM has created a hyper-local search engine marketing and brand awareness strategy. The campaigns have already led to leasing success prior to 1818 opening, which is slated to welcome residents in early 2022. To learn more about Hollywood's new home for luxury living, visit 1818Park.com .

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