1818 Park, Hollywood's Newest High Rise, Begins Pre-Leasing With Street Digital Media

South Florida's residential boom over the past year has made its way to Hollywood, FL. In the heart of downtown's Young Circle sits 1818 Park, the city's newest high rise apartment building, offering studio, one, two, and three bedroom apartments for rent along with short-term suite rentals. Castle Residential has partnered with Street Digital Media to conduct the tower's pre-leasing digital marketing strategy.

1818 Park offers stunning floor plans complete with floor-to-ceiling windows, waterfall Quartz kitchen islands, contemporary kitchen cabinetry, and expansive views of Hollywood Beach. In addition to the high-rise's conventional apartments for rent, 1818 offers South Florida residents a short-term rental option of its hotel-like suites. Each of these floor plans comes complete with a kitchenette, murphy bed, and smaller square footage for those looking for a more flexible rental lifestyle. The floor plan concept is a reflection of the emerging lifestyle trend that values minimalism, flexibility, and the ability to work from anywhere. Those who have adopted this way of living are often referred to as "digital nomads," given that they work white-collar jobs, but can work from anywhere. The lifestyle has seen huge increases in popularity with many working remotely during the past year's lockdowns, which 1818 Park looks to capitalize on.

In addition to its two rental options, it seems as though all good things come in two's at 1818 Park. The brand new luxury tower offers two resort-style pools, two state-of-the-art fitness centers, and two outdoor kitchen-areas, all of which overlook the South Florida coast. Street Digital Media launched the high rise's digital marketing strategy earlier this month as pre-leasing began. As a Google Preferred Marketing Agency, SDM has created a hyper-local search engine marketing and brand awareness strategy. The campaigns have already led to leasing success prior to 1818 opening, which is slated to welcome residents in early 2022. To learn more about Hollywood's new home for luxury living, visit 1818Park.com .

Street Digital Launches Marketing Strategy for 50-Story Miami High Rise

Solitair Brickell, the award-winning 50-story high rise in downtown Miami, has partnered with Street Digital Media as its preferred digital marketing agency. Ideally located across from Brickell City Center, Miami's premier shopping destination, Solitair Brickell offers contemporary studio, one-, and two-bedroom apartment homes accompanied with the city's most coveted features and amenities. Solitair's residents can enjoy unprecedented accommodations such as a 50-story roof top pool, front door concierge, roof top game room and lounge, a state-of-the-art Cut Fitness Center & Yoga Studio, and unparalleled Miami views.

Through its partnership with Carter Haston & Solitair, Street Digital Media, a multifamily digital marketing agency, will be responsible for generating high quality prospect leads for the Brickell high rise. SDM's experience throughout the South Florida market and in Miami will be highly impactful for the community. Click here to find more information on Solitair Brickell.

Multifamily Marketers Gain Greater Insight with New Google Ads Update

Keyword strategy is one of, if not the most, important contributors to a well-performing multifamily PPC marketing campaign. To ensure top performance for your communities, your multifamily marketing agency is responsible for optimizing your campaign to show more frequently for better performing keywords. What many don't discuss enough, is the value of negative keywords- the search terms that you don't want your campaign to show for on the Google search engine results page (SERP). While it is crucial that all of your PPC campaigns have strategic keywords lists, your campaign's success heavily relies on your negative keywords as well.

Google Ads' new enhancement provides greater insight and transparency into Search campaign performance with addition of Impressions to Search terms reporting.

Over the past few years, Google and the digital marketing industry have taken significant steps towards protecting user privacy, data, and behavior. As a result, some of the previous data that digital marketers once had are no longer- thus, limiting previous tracking insights. Fortunately, Google's recent change to Google Ads will give multifamily marketers and digital ad agencies greater insight into their campaigns, allowing for better and more efficient optimization. Prior to Google's recent announcement, multifamily PPC agency's only had insight into prospect keyword searches that led to clicks on their ads. Google's latest announcement, however, states that not only will Google Ads provide insight into the keyword searches that led to clicks, but also those that led to impressions (i.e. the searches that caused your ads to appear online). While it may not sound like a groundbreaking announcement to many, the change will provide more data/keyword search terms for your PPC managers to work off of when optimizing your campaigns. When managed actively and consistently, this new feature will give your campaigns the opportunity to optimize more effectively and efficiently for the keywords you want to show for. The change provides greater transparency for multifamily marketers and more data for strategic optimization decisions to work off of.